We are seeking a dynamic and experienced Marketing Manager to spearhead our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.

Main Responsibilities:

Brand Management: Craft and execute strategies to elevate our brand presence in the market. Ensure brand consistency across all marketing channels.

Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.

Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.

Digital Marketing: Leverage digital platforms to maximise reach and engagement. Manage social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.

Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals. Collaborate with product development and sales teams to ensure successful product positioning and launches.

Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns and the website, utilising data to refine and optimise strategies.