Biddable Account Manager
Posted 02/10/2024 by Starcom
The role of the Biddable Account Manager focuses on delivering best in class campaign strategy activation, optimisation and analysis for Primark. Campaigns objectives include branding, awareness, footfall driving and direct response. You will be working very closely with a senior executive and an executive, with the opportunity to develop your management skills and will report into the Biddable Account Director who oversees all biddable media activation for the client. You will be working across both Paid Social campaigns as well as have the opportunity to develop our paid search offering on the account, with activity primarily targeting the UK as well as other European markets.
You will work with the team to ensure the biddable media strategy is executed, implementation and optimisation goals are achieved and clients’ targets are met as efficiently as possible within the given timescales. These are fast-paced and dynamic clients who are looking for innovation and success.
You will work with partners including Google, Facebook/Instagram, Twitter, Snap, Pinterest and TikTok. Biddable experience is preferred, but candidates with a background in just Paid Social will be considered.
Key Responsibilities:
- Be responsible for activation, optimisation and reporting via Social platforms (primarily including, but not limited to, Facebook/Instagram, YouTube, TikTok and Pinterest)
- Create media plans and provide spend forecasts
- Support the AD on regular client communications and account strategy
- Creation of documents to showcase performance and provide in-depth analysis of results
- Ensure all media is booked and reconciled on time according to the financial process
- Proactively find innovative ways to improve campaigns’ performance and propose testing strategies
- Manage and upskill junior members of the team
- Type:
- Permanent
- Contract Length:
- N/A
- Contact Name:
- Login or register to view
- Job Reference:
- 406000266249010
- Job ID:
- 1258000000000330937
Remember: You should never send money to a prospective employer or disclose any financial information. Should you encounter any job listings requesting payments or financial details, please reach out to us immediately. For further guidance, visit jobsaware.co.uk.