What will the role involve?

As an Audience Writer, you will be expected to manage and deliver a consistent schedule of high-quality articles about the topics that our audiences tell us is most important to them, backed up by data. You will develop compelling articles, blog posts, social media content and newsletters. Part of the role will be to conduct research using data to understand the demographics, interests and behaviours of our target audiences. You will regularly use AI as a tool to enhance content creation, delivering engaging articles that really resonate with the audience. Ensuring content is visually appealing and optimised for websites, social media channels and email campaigns will be a key focus of the role.