Construction Recruitment Group are now looking to hire a Birmingham based Marketing Manager on behalf of a long established Fire, Security and Protection company.

About the role

Reporting directly to the Group CEO, this is a new position and therefore an exciting opportunity to develop a new group marketing function in line with the company's ambitious growth plans.

The role of which includes delivery of all marketing activities within the group companies in line with the objective of increasing targeted lead generation and strategy, whilst positioning the group as industry leaders.

Strategic Planning:
Responsible for developing marketing strategies aligned with the overall business goals. This includes identifying target markets, understanding customer needs, and determining the most effective marketing channels to reach them.

Campaign Development: Conceptualise, plan, and execute marketing campaigns to promote our products or services. This will involve working with all available resources to develop advertising materials, content, and messaging that resonates with the target audience.

Market Research: Conduct market research to gather insights into consumer behaviour, industry trends, and competitive landscapes. This information helps the company make informed decisions about pricing, product development and promotional strategies.

Budget Management: Cost justification and return on investment for marketing budget, allocating funds across different campaigns and initiatives to maximise ROI. Requiring careful planning and monitoring of expenses to ensure that resources are used efficiently.

Stakeholder Management: Lead and mentor all internal and external stakeholders in the delivery of the marketing strategy. Provide guidance, feedback, and support to help all stakeholders succeed in supporting all marketing activity.

Performance Analysis: Track and analyse the performance of marketing campaigns using metrics such as sales data, website traffic, and conversion rates. Enables the assessment of the effectiveness of strategies and make adjustments as needed to optimise results.

Stakeholder Communication: Effectively operate as the liaison between the marketing activities and all other departments within the group companies, including sales and customer success. Collaborate with all teams to ensure that marketing efforts are aligned with broader business objectives.

Team Building: Recruit in line with strategic growth plans, to evolve the marketing team, ensuring the necessary skills are available for the organisation to be positioned as one of the nation's leading life safety and security partners.