Marketing Executive - Retention
Posted 2 weeks ago by EF Recruitment
Marketing graduate with 3 to 5 years experience is sought by this global FinTech company for an initial 12 month contract, likely to be extended. You will play a critical role in driving existing customer growth and retention of customers within the small and medium sized business marketplace. 12 month contract, with likely extension after this.
You should have 3 years+ marketing experience including acquisition and retention programmes using marketing automation tools such as SALESFORCE.
Responsibilities:
- Team up with the UK marketing lead and sales team to build and develop the existing customer growth strategy
- Build and execute the account based marketing strategy and plan to deliver commercial results, covering both large firm and small practice/bookkeepers
- Drive marketing campaigns including product education, product launch roll-outs, offer promotions and advocacy activations
- Utilise a range of channels and formats including email marketing, webinars, video, case studies, product demos, social, events and sales enablement.
- Be responsible for drafting a range of content for lifecycle comms.
- Run webinars using Go to Webinar.
Benefits
- 12 month contract, likely extension
- Global company
- Opportunity to develop your marketing skills
- Free breakfast
- Type:
- Contract
- Start Date:
- ASAP
- Contract Length:
- 12 months
- Contact Name:
- Login or register to view
- Telephone:
- Login or register to view
- Job Reference:
- JBLDN05
- Job ID:
- 222270861
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